Cloud Communications Success

SIP Trunking: Less Cost, Better Architecture, More Service

Over the last couple years, SIP Trunking has grown by leaps and bounds, replacing PRI as the go-to voice system for business. And it isn’t going to slow down any time soon - Infonetics reports that half of all businesses are expected to deploy SIP Trunking by 2015.

SIP Trunking can offer less cost, better architecture and more service. Here’s why: PRI (Primary Rate Interface) was the standard for most of the last two decades; it was fine for what companies needed then, but communications have made a quantum leap forward the last few years.

SMBs want access to all the tools that cloud communications offer, and PRI is incapable of delivering because it is limited in how much voice it can carry – each line has capacity limited to 23 simultaneous voice calls. For large organizations, this simply won’t work, so they need to have multiple PRI trunks, which can get unwieldy and expensive in a hurry.

With SIP Trunking, businesses can make a far greater number of calls on just one or two SIP Trunks, giving them far greater flexibility and meaning they’re not paying for all that traffic over the PSTN.

The three primary advantages of SIP Trunking for your customers are:

Less cost. SIP Trunking catches the eye of most SMBs when they realize that there can be significant cost savings. SIP Trunking eliminates the big capital expenditure required for PRI because it requires less PBX/telephone system hardware. SIP Trunking is delivered through an Ethernet connection directly into the IP PBX. Additionally, once SIP trunks are installed there typically aren’t any truck rolls required, and there aren’t any wasted channels that the end-customer is paying for.

Better architecture. SIP Trunking is more flexible than traditional PRI service. It provides the ability to better tailor the service to fit their needs. Rather than having to purchase a second connection every time the customer exceeds the PRI 23-call capacity, the customer can purchase the needed lines one at a time, meaning they aren’t paying for unused bandwidth. This is a much more efficient architecture.

More service. Because SIP Trunks connect to the cloud, they enable access to unified communications services voice, video, data, IM, mobility and 3rd party applications such as Salesforce. This heightened level of service provides businesses with a dynamic communications environment that gives them an edge on their competition.

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